The Milbank Group has completed a new acquisition of leading Cambridge-based digital marketing specialists XANTHOS Ltd.
Family-owned investment company, Milbank Group, continues to grow its diversified portfolio of businesses with the acquisition of Xanthos following a successful retirement sale. The name Milbank is synonymous with precast concrete products, however, the Group’s already diverse range of businesses includes Cadman Cranes, Sui Generis International, ARK Agriculture, Orion Future Technology and Nicola Jane.
Olga Travlos, founder, and Managing Director of Xanthos said, “Xanthos has grown strongly in 2020 and 2021 through our focus on delivering results for customers in e-commerce and digital marketing. Joining the Milbank Group will help expand the company to continue to provide outstanding results for customers.”
Xanthos is a digital marketing agency that specialises in helping small- and medium-sized businesses increase their profits through the strategic development and implementation of digital marketing. Xanthos also designs and builds websites for businesses, with particular strength in e-commerce websites customised to meet specific market and customer needs.
Based in Ely, Cambridgeshire, Xanthos’ core proposition is focussed around 3 central values:
- Customer Focus: They put their customers at the heart of their business and make sure they listen to their needs, providing a proactive service that focuses on improving their results online.
- Integrity: They deliver on their commitments and act with integrity in everything they do.
- Professionalism: They behave in a professional manner in everything they do.
With values aligned with our own, the acquisition brings with it great benefits and opportunities for both parties. Milbank Group is committed to continuing Xanthos’ growth plans within e-commerce and the digital sector, ensuring that their values are backed by dedicated teams and their drive to deliver unparalled levels of ROI for clients remain uninterrupted.
Digital marketing helps businesses attract new custom, converting website traffic into sales, building brands, and strengthening customer bases. Xanthos specialise in creating digital marketing strategies and plans that generate measurable results, providing a diverse range of services including; Search Engine Optimisation, Pay Per Click Management, Email Marketing, Content Marketing, Marketing Automation, Web Design & Development and E-commerce solutions.
David McCormick, Group Sales & Marketing Director, is to be appointed as Managing Director with immediate effect and brings with him over 20 years’ experience within the sales and marketing sector. He will be supported by the experienced, high-performing team at Xanthos and The Milbank Group.
David McCormick of Milbank Group said, “I’m delighted we’ve been able to acquire this successful business at such an opportune time in the digital sector. There is enormous potential for growth and development, both organic and through the Milbank Group, and I look forward therefore to an exciting future, building upon the solid foundations laid by Olga and her team.”
As a part of the Milbank Group, Xanthos joins Milbank Concrete Products, Sui Generis International, Cadman Cranes, ARK Agriculture, Secure Covers, Orion Future Technology and Nicola Jane. A detailed overview of each Group company can be found within the Groups website.
The acquisition of XANTHOS Ltd was completed on Thursday 30th September 2021 led by Prism Corporate Broking, Birketts Solicitors and Ensors (Tax Due Diligence).
For more information on the Milbank Group and its companies, please visit the ‘Our Companies‘ page.